Digital Storytelling, Generative AI
Digital Storytelling, Generative AI
Il mio nome è Odisseo
Epos
My name is Odysseus.
Every year, at Cala Paguro in Polignano a Mare, the sea becomes a stage, and Homer's Odyssey, as told by Epos Teatro, becomes something you don't just watch.
You stand at the edge of the water and it finds you.
The visual identity was built around a modern ancient recall. The color palette draws directly from the black-figure ceramics of ancient Greece, bringing the archaic into a graphic language that feels modern, not antiquarian.
The Odisseo logotype was drawn from scratch: a custom typography that carry the weight of the myth without costuming it. Condensed, architectural, built to dominate any surface it lands on.
The identity spans every surface. Social formats, out-of-home posters and flags, and a landing page. Typography at maximum scale, date-driven compositions where numbers become landscape, portrait formats where a single grainy face carries the entire emotional weight. The diagonal slash, borrowed from the geometry of the ceramics, becomes the system's recurring mark, recognizable across every touchpoint, online and in the streets of Polignano.
You stand at the edge of the water and it finds you.
The visual identity was built around a modern ancient recall. The color palette draws directly from the black-figure ceramics of ancient Greece, bringing the archaic into a graphic language that feels modern, not antiquarian.
The Odisseo logotype was drawn from scratch: a custom typography that carry the weight of the myth without costuming it. Condensed, architectural, built to dominate any surface it lands on.
The identity spans every surface. Social formats, out-of-home posters and flags, and a landing page. Typography at maximum scale, date-driven compositions where numbers become landscape, portrait formats where a single grainy face carries the entire emotional weight. The diagonal slash, borrowed from the geometry of the ceramics, becomes the system's recurring mark, recognizable across every touchpoint, online and in the streets of Polignano.
Agency
Brainpull
Brainpull
Art Director
Mariangela Ragusa
Mariangela Ragusa
Creative Team
Chiara Campione, Cristina Stanganello, Salvatore Sgura
Chiara Campione, Cristina Stanganello, Salvatore Sgura
Services
Logo Design, Visual Identity, Creative Strategy, Landing Page, OOH
Logo Design, Visual Identity, Creative Strategy, Landing Page, OOH