ciao
works personal projects informations Art direction, Creative Strategy,
Digital Storytelling, Generative AI



Il mio nome è Odisseo


Epos




My name is Odysseus.
Every year, at Cala Paguro in Polignano a Mare, the sea becomes a stage, and Homer's Odyssey, as told by Epos Teatro, becomes something you don't just watch.
You stand at the edge of the water and it finds you.

The visual identity was built around a modern ancient recall. The color palette draws directly from the black-figure ceramics of ancient Greece, bringing the archaic into a graphic language that feels modern, not antiquarian. 

The Odisseo logotype was drawn from scratch: a custom typography that carry the weight of the myth without costuming it. Condensed, architectural, built to dominate any surface it lands on.

The identity spans every surface. Social formats, out-of-home posters and flags, and a landing page. Typography at maximum scale, date-driven compositions where numbers become landscape, portrait formats where a single grainy face carries the entire emotional weight. The diagonal slash, borrowed from the geometry of the ceramics, becomes the system's recurring mark, recognizable across every touchpoint, online and in the streets of Polignano.






credits

Agency
Brainpull


Art Director
Mariangela Ragusa

Creative Team
Chiara Campione, Cristina Stanganello, Salvatore Sgura

Services
Logo Design, Visual Identity, Creative Strategy, Landing Page, OOH




mariangelaragusa portfolio®
instagram  linkedin
we can work together, write on
hello@mariangelaragusa.com
all right reserved ©