Digital Storytelling, Generative AI
Digital Storytelling, Generative AI
Mormora, affidato al mare
Paololeo
Take a deep breath.
Mormora is an encounter between two native grape varieties, Verdeca and Maresco, cradled by the crystal-clear waters of Porto Cesareo at a depth of 30 meters, where they transform into a singular expression of Metodo Classico Pas Dosé. Twelve months of refinement in the sea. An exclusive production of 1,000 bottles.
The packaging carries this story without explaining it. A transparent silk-screened panel seals the wooden box, bearing a free-verse poem written exclusively for Mormora, an evocation of the perpetual motion of the waves that embrace the bottle and give it its unmistakable character.
The label is an interpreter of the same journey. Crafted from Sirio Pearl Ice White paper with gold foil details, it rests in a different position on every bottle, just as sediments and shells settle differently against each one during its year beneath the surface. The label adapts. It never disrupts.
The packaging carries this story without explaining it. A transparent silk-screened panel seals the wooden box, bearing a free-verse poem written exclusively for Mormora, an evocation of the perpetual motion of the waves that embrace the bottle and give it its unmistakable character.
The label is an interpreter of the same journey. Crafted from Sirio Pearl Ice White paper with gold foil details, it rests in a different position on every bottle, just as sediments and shells settle differently against each one during its year beneath the surface. The label adapts. It never disrupts.
Agency
Brainpull
Brainpull
Art Director
Mariangela Ragusa
Mariangela Ragusa
Creative Team
Marica Croce, Catiana Coletta,
Mario Ricci
Marica Croce, Catiana Coletta,
Mario Ricci
Services
Creative Concept, Photography, Packaging Design, Label Design, Visual Identity
Creative Concept, Photography, Packaging Design, Label Design, Visual Identity